Meri Shrushti as a concept offering is the brainchild of the company’s Founder Jaya Jain. Envisioned somewhere in 2003-04 in the humble confines of a Hindu Jain family, this concept has gone through about 12 years of dedicated research and development, before taking shape as “Meri Shrushti” the company.

It all began when Jaya Jain stumbled upon a few facts of the modern cosmetics industry when she read the ingredients list on a bottle of Shampoo! These products were neither natural nor were they easy on the human body. Coming from a traditional Jain background with a lifelong of imbibing Jain Teachings in all walks of life, she was shocked to see that “almost all” the ingredients mentioned were nothing but synthetic chemical formulations. Although the product label claimed to have natural ingredients, all it had was flavours and chemical extracts! What was worse is the fact that these products were almost always tested on innocent animals in the lab process; and some products also contained small quantities of animal extracts. She was aghast; and decided to do something about this in the interest of the general public.

Meri Shrushti as a concept offering is the brainchild of the company’s Founder Jaya Jain. Envisioned somewhere in 2003-04 in the humble confines of a Hindu Jain family, this concept has gone through about 12 years of dedicated research and development, before taking shape as “Meri Shrushti” the company.

It all began when Jaya Jain stumbled upon a few facts of the modern cosmetics industry when she read the ingredients list on a bottle of Shampoo! These products were neither natural nor were they easy on the human body. Coming from a traditional Jain background with a lifelong of imbibing Jain Teachings in all walks of life, she was shocked to see that “almost all” the ingredients mentioned were nothing but synthetic chemical formulations. Although the product label claimed to have natural ingredients, all it had was flavours and chemical extracts! What was worse is the fact that these products were almost always tested on innocent animals in the lab process; and some products also contained small quantities of animal extracts. She was aghast; and decided to do something about this in the interest of the general public.